n#Copywriter Heavenunc comwrite-wellxmadsa quis vestibulum

Advice and help for would be copywriters

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We Go All The Way For £11....

We go all the way for £11. And we'll bring you back for only £22. For all the facts on fares . . . Some alternative headlines could take the following shape: i86 IT'S AMAZING HOW FAR SOME PEOPLE WILL GO TO SAVE £84 Or, preferably: THERE'S ONLY ONE WAY TO TRAVEL TO EDINBURGH CHEAPER THAN TRANS-NATIONAL (Picture: large pair of scruffy training-shoes - with feet inside - and which appear to have done a lot of walking.) We might even employ these same shoes with a queue saying: THE CHEAPEST WAY TO TRAVEL FROM LONDON TO EDINBURGH (Now a picture of a Trans-National coach.) THE SECOND CHEAPEST Infinitely better is this long, but not overlong, headline that explains the entire story: FOR £11 BY TRAIN, YOU MIGHT MAKE WATFORD. BY AIR, YOU'D GET AS FAR AS THE END OF THE RUNWAY. BUT FOR THE SAME MONEY, WE'LL TAKE YOU ALL THE WAY TO EDINBURGH Script exercise conclusions from section 10 The exercise was to write 3X 30 second scripts for Stanley tools, each promoting hand-tools as Christmas presents, each using a male voice over. Script 1 MVO to be delivered as a send-up of 'ministerial-spokesman' type bulletins.

Officious, haughty and rather idiotic. MVO: 'Good day.

I am the official spokesman for Christmas; and I can now tell you that Christmas will definitely be happening again this year. So all of you mums, aunts, sisters, wives and mothers-in-law had better pop into Alexander Mason's Hardware Store, Two Cubes Avenue, Dyce for presents of super Stanley tools, for dads, brothers, sons and . . . hum . . . lovers.

That's Alexander Mason's Hardware Store, Two Cubes Avenue, Dyce for the finest selection of Stanley tools in town. So there you are, then, your Christmas gift ideas all wrapped up for another year. And that's official.' Script 2 MVO is a 'close-to-mike', throaty voice with lots of timbre. Delivery is a send-up of those unctuous headache-remedy commercials.

MVO: 'The man in your life - is he listless, inattentive . . boring? Then get him a really worthwhile Christmas gift this year. Buy him something from the vast range of Stanley tools at Alexander Mason's Hardware Store, Highwayman Road, Andover.

Prices start at under £2. Yes, gifts from the Stanley tool range at Alexander Mason's Hardware Store, Highwayman Road, Andover mean that your man can now do all those long-awaited DIY jobs around the home. And that should get him back on his feet again.

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Even If . . . It's Only . . . To Leave Home...read more

Even if . . . it's only . . . to leave home.' Script 3 A gushing female voice over, a la the new breed of Internet and radio Agony Aunt. Lots of 'chin-up,...

Fortunately, Things Aren't As Black As They Could Be...more

Fortunately, things aren't as black as may first appear. There is a workable solution to the problem. To put it...

Including The Names Of Copy Chiefs...read more

Fortunately, things aren't as black as may first appear. There is a workable solution to the problem. To put it simply, you manufacture your own experience.