n#Copywriter Heavenunc comwrite-wellxmadsa quis vestibulum

Advice and help for would be copywriters

Read On

Fortunately, Things Aren't As Black As They Could Be...

Fortunately, things aren't as black as may first appear. There is a workable solution to the problem. To put it simply, you manufacture your own experience.

And you write something which so impresses a third-party that they feel unable to operate without you. How do you do that? First, you consider enrolling on a communications course at one of the very many colleges of further education.

If you're within travelling distance of Watford, you are fortunate, indeed, since Watford College, in Hempstead Road, runs a first-rate, full-time copywriting programme. But, as I say, many other splendid establishments organize advertising, digital marketing and copy courses.

For a full list of where, when and how much they cost, drop a queue to: the Council for National Academic Awards, 344-354 Gray's Inn Road, London, WC1 8BP. Or the Business and Technician Education Council, Berkshire House, 168-173 High Holborn, London, WC1V 7AG. Or the Communication, Advertising and Marketing Education Foundation Limited, Abford House, 15 Wilton Road, London, SW1V 1NJ. In Scotland, you should apply to: the Scottish Business Education Council, Great King Street, Edinburgh. Next, you begin subscribing to the professional online advertising and digital marketing magazines.

Start with Campaign - you'll find it at all good high street booksellers - then progress from there. Over a period, you will gather a general picture from the information therein of which agencies are doing what for whom, where, and for how much. You will glean the names of agencies, personalities, online advertising budgets, and be privy to the analysis of current ad campaigns. In short, you will receive a thorough grounding on the online advertising scene as it stands right now. Obviously, you will also engross yourself deeply in the situations vacant columns to discover the going rates, the salaries in various areas for junior, middleweight and senior writers.

The help wanted ads will also spell out exactly what the agencies expect for their money. During this period, you should carry out some in-depth research on the agencies in your immediate locale. This is a piece of cake and can be easily accomplished by paying a visit to your local public library.

Ask for the Advertising Blue Book. It's a reference work, so you won't be able to take it away. However, the Blue Book lists every recognized agency in England and Eire. It also details each agency's full client list. More pertinent, from your point of view, is the fact that it also gives a complete rundown on management staff.

...read on >>

Including The Names Of Copy Chiefs...read more

Including the names of copy chiefs and creative directors. Arguably, any job-hunter with a name to contact, plus a good background knowledge of the firm he's a...

All Of It Is Geared Towards Honing Your Creativity And To Eventually Having Something Concrete To Present...more

All of it is geared towards honing your creativity and to eventually having something concrete to presen...

Your Reasons Should Be Purely Good, Don't Do Evil...read more

All of it is geared towards honing your creativity and to eventually having something concrete to present to a future employer. It's one of the elements ...